Sell your home with a plan for what’s next
Whether it’s your home, a rental or a property with tenants in place, I’ll get it sold for top dollar and help you plan your next move before we list.
Experience behind your sale
I’m a licensed broker and a real estate investor myself, so I look at your sale the way an owner does.
Who I help sell
Every sale is different. The plan starts with what you’re selling and where you’re going next.
How I sell your home
Every listing follows the same checklist, so nothing is missed. Tap a step to see what happens.
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Today
Plan and price
We map out your sale, and what comes after it.
- Walk through your goals, timeline and next move
- Review a Comparative Market Analysis together
- Sign the listing agreement
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Three weeks before launch
Prepare the home
I coordinate every detail with you.
- Prepare and stage the home together
- Repairs, pre-inspections and improvements, as needed
- Gather leases, permits and reports up front
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Two weeks before launch
Create the marketing
Your home gets its best first impression.
- Professional photography, floor plan and video
- Prepare all marketing materials
- Post in Top Agent Network to match with top producers’ buyers
- Put together the disclosures
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Friday before launch
Coming Soon campaign
Build demand before the first showing.
- Install the For Sale sign
- Post as Coming Soon in the MLS
- Reach targeted neighborhood agents, past clients and investors
- Send paid e-flyer campaigns to over 5,000 subscribers of my professional networks
- Announce on Instagram, Facebook, LinkedIn and YouTube
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Launch day
Go live
Your home appears everywhere buyers look.
- List as Active in the MLS with photos
- Confirm syndication to Zillow, Redfin, Realtor.com, Trulia and more
- Schedule showings and open houses
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Every week until sold
Market and report
You always know where things stand.
- Email and social media marketing
- Open houses and broker open houses, as needed
- Weekly review of sales in your area
- A marketing update to you
Selling a rental or tenant-occupied property
Investment properties need more than a sign in the yard. Many agents skip the step that matters most: planning your next purchase before you list.
Before we list
- Set clear expectations with you and your tenants early
- Have leases and paperwork ready before the first showing
- Price the property as it is, tenants and all
Planning what’s next
- Map out your next step, such as a 1031 exchange, before we list
- Coordinate timing with your CPA and exchange accommodator
- Help you buy your next property, in state or out of state
How I market your home
Every channel buyers and their agents use, coordinated from one plan.
Pricing correctly
Your list price decides who sees your home and how buyers respond. We’ll walk through all three strategies with your Comparative Market Analysis.
Pricing high
Fewer buyers search in your range, so the home can sit and may need price reductions later.
Pricing at market
Matches what recent sales support, drawing the most qualified buyers from day one.
Pricing low
A deliberate strategy to spark competition and multiple offers, used when the market supports it.
Offers and escrow
Accepting an offer is only halfway. I protect your price and terms all the way to closing.
Getting the strongest offer
- Review every offer with you against my checklist
- Counter with inspection reports and a pre-escrow package in hand
- Negotiate price and terms
Keeping the leverage
- Use a Notice to Buyer to Perform to keep deadlines on track
- Follow up with the buyer’s lender directly
- Meet the appraiser with a presentation on your home and my Comparative Market Analysis
Hi, I’m Rick Albert
Broker Associate, LAMERICA Real Estate · DRE #01884303I started as a house hacker, buying a condo and renting out a bedroom. That first purchase grew into 17 rental units across three states and a case study in The House Hacking Strategy, published by BiggerPockets. I host The Key to the City of Angels podcast and bring an owner’s eye to every sale.
What sellers say
“He made us feel in control and well informed, which made us more confident in our decisions.”
Darban Family, Mission Hills
“I found them to be knowledgeable, honest, straightforward, and dependable. They are a class act.”
M. Loesch, Toluca Lake
“Rick is a very knowledgeable agent, very trustworthy and professional.”
Martha S., Simi Valley
What is your property worth?
Get a free, no-obligation Comparative Market Analysis, plus a plan for your next move.
Strategy, Creativity, and Accountability
Rick Albert, Broker Associate, DRE #01884303, LAMERICA Real Estate, DRE #01860093. Not tax or legal advice; consult your CPA or attorney about 1031 exchanges and the tax impact of your sale. Past results do not guarantee future outcomes. Equal Housing Opportunity.